ABOUT ACTIVE GIVING
DO GOOD BY BEING ACTIVE
The loss of our forests affects the life of millions of people, animals and accelerates global warming. While many of us would like to contribute to a better world, not enough actions are taken. To be part of the solution, Active Giving has created a movement that enables active people to contribute to social and environmental causes by being active.
To be an #activegiver people will connect their fitness data to our donation platform, which converts data into donation eligible points. These donation points will be used to donate funds into non-profits around the globe.
HOW ACTIVE GIVING WORKS
1. Follow us on Instagram
By following @active.giving on Instagram you already plant one tree. Also you will be updated with tree planting relevant content almost daily.
2. Be active
Be active and track your activity. You can run, cycle, walk or even do yoga or workout in the gym. As long as you track distance (km/miles) or your energy (kcal).
3. Share your activity
Share your activity in an Instagram story and tag @active.giving. With that we know you were active and add your activity do our donation list.
4. Donation to non-profit
Based on the monthly activities tracked and tagged on Instagram, Active Giving will donate to respective afforestation programmes (read about them).
Not sure how to follow?
Watch our video!
Watch the video to learn how to plant trees with your activity!
SPONSOR SELECTION
Visionary and forward-thinking companies will be selected as sponsors for donations to your cause and motivate the active givers.
EVENTS
We support and promote eco-friendly events and initiatives in order to facilitate exchange of our community with others.
RESEARCH & CHARITY SELECTION
Active Giving will find the most promising tree planting projects and selects them based on pre-defined criteria.
KNOWLEDGE
The user and corporates will learn about tree planting and other environmental projects through our platform.
REPORTING
Corporate sponsors will receive reports from us, about the users profiles and how they actioned on the shown ad placements.
COMMUNITY FACILITATOR
Active Giving brings people together to do good for the planet and adds more value to their activities.
Still have questions? Read through our Frequently Asked Questions.
Active Giving FAQs
We are thankful for everyone who offers support to help us. What everyone can do is spread the word about Active Giving and motivate friends & family to follow us, become active and share their activities.
Also live-by-example and live a lifestyle that does not harm our environment as much: buy less clothes, take the bike instead of a car, a train instead of a plane and support causes and non-profits among many others.
If you want to work with us directly, please contact info@activegiving.org
Our current conversion to plant 1 tree is the following:
- Running: 2,5 km
- Cycling: 5 km
- Walking: 5 km
- Swimming: 1 km
- Workouts: 200 kcal
The current cap of trees that will be planted per day per user is at 20.
Wait for it, we will add a feature like this in the future.
Unfortunately as of today we cannot offer you our own app yet, but we suggest to download apps like “Strava”, “RunLive” or “Runtastic” to record your activities and share them on Instagram.
To share your activity there a few steps required:
- If you have a tracking device: upload the activity to your smartphone through a supported app (e.g. Garmin Connect for Garmin watches)
- From your smartphone app: either share as an Instagram story directly into the app or take a screenshot and upload it as an Instagram story
- In the Instagram story: tag @active.giving and share the story – Bonus: let your followers know why you are so hyped about tagging @active.giving by adding context in your story, so they are aware about the cause.
See an example on how to share a story: HERE
As we currently use Instagram as a platform to connect the users activity with the donation, you
1. need an Instagram account,
2. follow @active.giving and
3. share your sport activities (see next Q&A for details)
Please contact partnerships@activegiving.org to get in touch with us.
Our criteria catalogue for now is rather short and will be evolving over time. As for now we pick environmental projects which have a focus on social impact, meaning that the social benefits are not only spill-over effects but are core of the program. This is achieved by involving the local community into the afforestation efforts in a way that they generate incomes from participating in the program or becoming food secure, so in turn they become independent from the non-profit in the future.
Yes, while we will focus on environmental topics to start with. In the future we will also consider adding non-profits that focus on different issues.
As of today we have partnered with Trees for the Future, while we are in contact with other non-profits to extend our partnerships in the future. We also donated to Eden Forests. Read more about these two non-profits here.
By supporting environmental projects focussed on afforestation and fighting deforestation, we not only fight climate change, but also provide more benefits to local people. Among these are food security and ending hunger, providing income streams for farmers and with that reducing deforestation due to farmers cutting trees down. Furthermore through planting trees there are more environmental effects such as preventing soil erosion, trees give wind shelter, improve water quality and provide a habitat for wildlife animals.
As a sponsor not only you contribute to a better world by rerouting media budgets to environmental causes, but you also create a meaningful relationship with the users, by supporting a cause they care about. Also Active Giving will provide you with many insights about environmental issues, projects and achievements.
Please contact partnerships@activegiving.org
As for now the donations are funded privately and event-based kickbacks in first collaboration projects with sport events and rbands. In the future the donations will be funded by corporate sponors that want to contribute to a better world.
Short-term we want to provide a platform through which active people and forward-thinking companies as sponsors can contribute to environmental causes and showing their impact, as well as gain knowledge about environmental issues and projects.
In the future we also want to expand our non-profit offerings to humanitarian, sealife and other meaningful projects that need the most support.
By joining Active Giving you can contribute to a better world by simply being active and not changing any behavior. You will get rewarded by doing good for yourself and doing good for the planet.
Yes, it is free to use for now and will stay free for the user.
As of today the following sports activities are eligible for Active Giving with the appropriate metric:
- in kms: running, cycling, walking, swimming
- in kcal: yoga, indoor cycling, gym workouts (includes HIIT and similar workouts)
As of today users share their tracked activity (either through an app or a tracking device/watch) with Active Giving and their social community on Instagram. Based on this tag we identify the activity and convert it into donations for environmental non-profits.
We believe that the act of doing good in today’s world is not in-line with our daily behaviors, actions and tools. Therefore we want to tap into an existing behavior of our users (sports activity) and combine it with existing spendings of companies (spending marketing budgets) and with that increase funding volumes non-profits receive to create a higher impact on current issues.
Born out of own personal experiences where funding for non-profit projects has not worked out as planned we want to support people in doing good. And involve them into doing those good actions more regularly also in order to become aware of what action is needed.
No, Active Giving is not a non-profit. We are a social enterprise that applies strategies & operations of commercial companies that will benefit environmental causes.
While we have common values and share operational processes, our revenue model and funding source differ from typical non-profits.
Active Giving is a platform that enables people to contribute to social and environmental causes by being active. With our product active people connect their fitness data to our donation platform, which converts the data into donation eligible points, which the #activegiver can then donate into non-profits around the globe.
PEOPLE LOVE ACTIVE GIVING
“Another day, another workout worth a good cause…”
“Thank you! I’ll run and bike more kilometers and gain meters for this excellent cause.”
“Yay! Such an extra motivation to move my body – not only for my own health but also for the environment.”
EVENTS WITH ACTIVE GIVING
Active Giving Ride for Tree Plantation
Sunday, December 15th 2019
at 19.05 h
Active Giving Christmas Ride to support tree plantation!
Click “Read More” to get the discount code.
Active Giving Ride for Tree Plantation
Saturday, December 21st 2019
at 16.00 h
Active Giving Christmas Ride to support tree plantation!
Click “Read More” to get the discount code.
SCC Cross Days
Join us at the 8th Cross Days organized by SCC Events in the outskirts of Berlin. By signing-up with our promotion code (activegiving25) you will save 25%.
Information
- Date: Saturday October 26th and Sunday October 27th 2019
- Location: Döberitzer Heide located at the outskirts of Gross Glienicke
- Competitions
- Cross Country
- 4,5 km or 9 km
- October 26th 2019
- Youth Challenge – Obstacle Run
- 5 km
- October 26th 2019
- Cross Challenge – Obstacle Run
- 5 km, 10 km or 19 km
- October 27th 2019
- Cross Country
- Sign-Up here: https://www.crossdays.de
- Promotion Code: activegiving25
- How you support the environment: for each sign-up a donation for tree-planting projects will be generated
Get excited about the event in the Cross Days event movie:
Active Giving Ride for Tree Plantation
We are taking over two Indoor Cycling rides at our friends of Ride Berlin to support tree plantations.
For this ride, we offer a special discount code („activegiving50“) which gives 50% of a single ride (which makes it 12,-€ instead of 24,-€).
The steps are quite simple:
Website
- Go to www.ride-berlin.com
- In the menu click „ride“ and scroll down to prices
- Click on the single ride
- Log in or sign up
- In “apply promo code” enter the code „activegiving50“
- pay, book your ride, track your ride and do good
App
- Open the app
- Click on „buy“
- Choose location „west“
- Click on buy Single Ride
- In “apply promo code” enter the code „activegiving50“
- pay, book your ride, track your ride and do good
Active Giving Ride for Tree Plantation
We are taking over two Indoor Cycling rides at our friends of Ride Berlin to support tree plantations.
For this ride, we offer a special discount code („activegiving50“) which gives 50% of a single ride (which makes it 12,-€ instead of 24,-€).
The steps are quite simple:
Website
- Go to www.ride-berlin.com
- In the menu click „ride“ and scroll down to prices
- Click on the single ride
- Log in or sign up
- In “apply promo code” enter the code „activegiving50“
- pay, book your ride, track your ride and do good
App
- Open the app
- Click on „buy“
- Choose location „west“
- Click on buy Single Ride
- In “apply promo code” enter the code „activegiving50“
- pay, book your ride, track your ride and do good
ACTIVE GIVING PARTNERS
