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Exercising for the planet – Climate tech startup Active Giving and its community has already helped the plantation of 1 000 000 trees.
Berlin, 28/10/21: Fitness meets climate protection: This November the climate tech start-up Active Giving will celebrate the milestone of 1 Million Trees planted through a series of events in Berlin. Bringing together a community of active and eco-conscious individuals, these events will enable participants to do good for society and the environment through sporting activities as the app developed by Active Giving converts kilometers covered or calories burned through exercising into trees.
Since its launch in 2020, Active Giving has reached communities internationally to take part in climate collective action through exercising. Contributing to a greener planet while increasing personal wellbeing. By exercising, for example, users can have trees planted for various reforestation projects and thus make a contribution to climate protection. The equation is as follow: kilometers walked or cycled and calories burned are rewarded with trees. Of course, these trees are not delivered to the user’s home (yet) – the planting is done by certified partner organizations such as Trees for the Future, Eden Reforestation Projects, We Forest, Global Forest Generation mainly in Africa, Asia and South America.
“It is important to us to inspire our fellow human beings to become active themselves and adapt to an eco-conscious lifestyle by doing good. Their most important contribution is first and foremost their sporting activity,” says founder Laurent Petit, explaining the concept.
Collecting trees just got easier: with the Active Giving app
Active Giving is using the app to build a community of sustainability-oriented athletes: Through challenges by and with fitness influencers, via incentives to share as well as the possibility to form teams, a community of Active Givers is created from lone athletes. “We enable individuals to make a positive difference by maintaining an active lifestyle. But that’s just the beginning: we want to bring individuals together to make a really big difference with the masses.”
With Active Giving, all sides benefit
Active Giving is financed by commercial partners which in turn are visibly positioned in the app and on social media. In this way, Active Giving manages to bring together athletes, companies and sponsored projects, thus creating added value for the partners, the environment, society and the health of each individual. “We want to offer a solution for companies to invest their marketing budget into the health of our planet and motivate individuals to be active. Giving a sense of purpose to their marketing”
Trees are considered an effective weapon against global warming
Trees and forests play an important role in the fight against global warming. This is because plants use carbon to grow. They get this from the greenhouse gas carbon dioxide (CO2), which they absorb from the air and convert into oxygen in a chemical process called photosynthesis, together with sunlight and water. Renewable forests sequester a particularly large amount of CO2. According to scientists, planting trees is one of the most efficient and effective ways to sequester CO2 from the atmosphere and thus combat the climate crisis. A 2019 study published in Science magazine estimates that a global reforestation program could remove 25% of all man-made greenhouse gases from the atmosphere. [1][2][3]
About Active Giving
Active Giving was born in 2019 with the idea of bringing together sports activities, the community and the good of the planet. The Berlin-based company is led by founders Laurent Petit (B2C) and Till Harnos (Product/Tech). On November 5th they will host a “Yoga for Nature” event with their partner Yoga On The Move, on Sunday 7th a “Run for Future” with their partner The Good Run and on Tuesday 9th November a “Workout for Trees” with their partner STORM. The company is based in Berlin.
More information and registration for the app on: https://www.activegiving.de/app
Contact Press:
Laurent Petit
Founder Active Giving
press@activegiving.de
Sources:
[1] https://science.sciencemag.org/content/365/6448/76
[3] https://www.welt.de/wissenschaft/article189621151/Baeume-Junge-Waelder-binden-mehr-Kohlenstoff.html
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