Frequently Asked Questions

About Active Giving

How does Active Giving work?2020-04-20T11:47:29+01:00

As of today users share their tracked activity (either through an app or a tracking device/watch) with Active Giving and their social community on Instagram. Based on this tag we identify the activity and use it to calculate a contributions by Active Giving to environmental projects.

Which sports activities are eligible for Active Giving?2020-01-10T18:07:32+01:00

As of today the following sports activities are eligible for Active Giving with the appropriate metric:

  • in kms: running, cycling, walking, swimming
  • in kcal: yoga, indoor cycling, gym workouts (includes HIIT and similar workouts)
Is Active Giving free to use?2020-02-03T22:01:14+01:00

Yes, Active Giving is free to use.

Why should I join the Active Giving movement?2020-01-10T18:05:36+01:00

By joining Active Giving you can contribute to a better world by simply being active and not changing any behavior. You will get rewarded by doing good for yourself and doing good for the planet.

What is the vision of Active Giving?2020-01-10T18:05:48+01:00

Short-term we want to provide a platform through which active people and forward-thinking companies as sponsors can contribute to environmental causes and showing their impact, as well as gain knowledge about environmental issues and projects.

In the future we also want to expand our non-profit offerings to humanitarian, sealife and other meaningful projects that need the most support.

What is Active Giving?2020-01-10T18:03:22+01:00

Active Giving is a platform that enables people to contribute to social and environmental causes by being active. With our product active people connect their fitness data to our donation platform, which converts the data into donation eligible points, which the #activegiver can then donate into non-profits around the globe.

Is Active Giving a non-profit organisation?2020-04-17T09:45:29+01:00

No, Active Giving is not a non-profit organisation. We are a social enterprise that applies strategies & operations of commercial companies that will benefit environmental causes.

While we have common values and share operational processes, our revenue model and funding source differ from typical non-profits.

Why do you do what you do?2020-01-10T18:04:36+01:00

We believe that the act of doing good in today’s world is not in-line with our daily behaviors, actions and tools. Therefore we want to tap into an existing behavior of our users (sports activity) and combine it with existing spendings of companies (spending marketing budgets) and with that increase funding volumes non-profits receive to create a higher impact on current issues.

Born out of own personal experiences where funding for non-profit projects has not worked out as planned we want to support people in doing good. And involve them into doing those good actions more regularly also in order to become aware of what action is needed.

Active Giving for Users

I don’t have a tracking device/app? How can I participate?2020-01-10T18:08:24+01:00

Unfortunately as of today we cannot offer you our own app yet, but we suggest to download apps like “Strava”, “RunLive” or “Runtastic” to record your activities and share them on Instagram.

Is there a maximum number of trees I can plant?2020-01-10T18:08:48+01:00

The current cap of trees that will be planted per day per user is at 20.

How long do I have to run/walk/bike/… to plant 1 tree?2020-01-10T18:09:04+01:00

Our current conversion to plant 1 tree is the following:

  • Running: 2,5 km
  • Cycling: 5 km
  • Walking: 5 km
  • Swimming: 1 km
  • All other Workouts: 200 kcal
I love your idea, how can I support?2020-01-10T18:09:22+01:00

We are thankful for everyone who offers support to help us. What everyone can do is spread the word about Active Giving and motivate friends & family to follow us, become active and share their activities.
Also be an example and live a lifestyle that does not harm our environment as much: buy less clothes, take the bike instead of a car, a train instead of a plane and support causes and non-profits among many others.

If you want to work with us directly, please contact info@activegiving.org

Which sports activities are eligible for Active Giving?2020-01-10T18:07:32+01:00

As of today the following sports activities are eligible for Active Giving with the appropriate metric:

  • in kms: running, cycling, walking, swimming
  • in kcal: yoga, indoor cycling, gym workouts (includes HIIT and similar workouts)
How can I be part of Active Giving?2020-01-10T18:07:46+01:00

As we currently use Instagram as a platform to connect the users activity with the donation, you
1. need an Instagram account,
2. follow @active.giving and
3. share your sport activities (see next Q&A for details)

What do I need to do when sharing an activity?2020-01-10T18:08:03+01:00

To share your activity there a few steps required:

  1. If you have a tracking device: upload the activity to your smartphone through a supported app (e.g. Garmin Connect for Garmin watches)
  2. From your smartphone app: either share as an Instagram story directly into the app or take a screenshot and upload it as an Instagram story
  3. In the Instagram story: tag @active.giving and share the story – Bonus: let your followers know why you are so hyped about tagging @active.giving by adding context in your story, so they are aware about the cause.

About our Non-Profits

Based on which criteria do you select your projects?2020-04-17T09:43:54+01:00

Our criteria catalogue for now is rather short and will be evolving over time. As for now we pick environmental projects which have a focus on social impact, meaning that the social benefits are not only spill-over effects but are core of the program. This is achieved by involving the local community into the afforestation efforts in a way that they generate incomes from participating in the program or becoming food secure, so in turn they become independent from the main organisation in the future.

Can I get my project added?2020-04-17T09:43:28+01:00

Please contact partnerships@activegiving.de to get in touch with us.

Why do you only focus on environmental projects?2020-04-17T09:44:58+01:00

By supporting environmental projects focussed on afforestation and fighting deforestation, we not only fight climate change, but also provide more benefits to local people. Among these are food security and ending hunger, providing income streams for farmers and with that reducing deforestation due to farmers cutting trees down. Furthermore through planting trees there are more environmental effects such as preventing soil erosion, trees give wind shelter, improve water quality and provide a habitat for wildlife animals.

Which projects do you currently support?2020-04-17T09:44:48+01:00

As of today we have partnered with Trees for the Future and Eden Reforestation projects, while we are in contact with other projects to extend our partnerships in the future. Read more about these two partners here.

Will you also add more projects in the future?2020-04-17T09:44:06+01:00

Yes, while we will focus on environmental topics to start with. In the future we will also consider adding projects that focus on different issues.

For Sponsors & About Funding

Where do the funds come from?2020-04-17T09:43:16+01:00

The funds used to pay the projects are Active Givings advertisement revenues. These are paid by forward-thinking companies that want to contribute to a better world.

Why should I sponsor Active Giving? What’s in it for me?2020-01-10T18:11:25+01:00

As a sponsor not only you contribute to a better world by rerouting media budgets to environmental causes, but you also create a meaningful relationship with the users, by supporting a cause they care about. Also Active Giving will provide you with many insights about environmental issues, projects and achievements.

How can I become a sponsor?2020-01-10T18:11:46+01:00

Please contact partnerships@activegiving.org