Active Giving & WWF

Active Giving supports the World Wide Fund for Nature’s Forest Projects. Already 7.668,68 € have been donated.

Introduction

World Wide Fund for Nature (WWF) has the mission to stop the worldwide destruction of nature and create a future in which people and nature live together in harmony. It became one oft the largest and most influential environmental organisation in Germany. Their projects are national and international and prove that the responsible use of natural resources are compatible with sustainable economic development. In Germany, the organisation is particularly committed to the protection of the North Sea and Baltic Sea, coasts, river systems, wetlands and forests and want to ensure that endangered species such as the wolf, lynx, bear, otter, eagle and sturgeon can colonise their habitats undisturbed and are respected as inhabitants and indicators of an intact nature.

Problem

WWF tackles several problems, which enable an effective national and international contribution to the preservation of biological diversity, uniqueness and beauty of nature. First of all, action against the degradation of forests is taken in several projects in Latin America, Africa and Asia. Furthermore the organisation targets to reduce overfishing and the amounts of plastic which lands in the ocean. Another issue that WWF gets involved in is the availability of water, which is worked on through the development of sustainable water sources such as the Irrawaddy river (South East Asia), the Mekong delta (Vietnam) and the Zambesi river (Africa). The protection of animals is another important action field of WWF where they contribute significantly to the protection of sufficiently large wildlife habitats and to the promotion of a harmonious coexistence of humans and wildlife, with the aim of ensuring the survival of selected species in permanently viable populations. Furthermore WWF aims to support cutting nutritional waste in agricultural processes in half from 2015 to 2030 in Germany.