Together with FFAviron (French Federation of Rowing) and MAIF, Active Giving joined forces during the WORLD ROWING MASTERS REGATTA 2022 in Libourne┬áto convert kilometres covered through rowing into trees that will be planted on the french territory with the project Reforest’Action.

During 3 days, we invited visitors of the event to join our booth where 3 rowing machine were placed so people could join and row. For each kilometre completed on a machine, a tree will be financed. With more than 300+ rowers joining our challenge, 217 trees were collected!

We even had a row machine that could blend fruit for super yummy smoothies!